Video is a powerful way to communicate important concepts and to transfer knowledge and skills, whether for staff training, patient information, medical teaching, charity campaigns or promotions
Most people can now view high-quality video on computers, tablets and mobile phones. There is a huge amount of material available, but not all of it is accurate or suitable for your audience. Well-scripted films, made with high production values, can get your message over with clarity and accuracy and in a way that complements your existing communications, such as printed materials. We specialise in working with medical professionals to develop visual media that are coherent in their style and tone and appropriate to the viewer in terms of language and content.
Safety and the avoidance of risk in healthcare procedures are dependent on every member of staff having a clear understanding of procedures and protocols. People are better able to remember practical techniques if they have been shown them, and presenting them in a logical, structured format is a very effective way to ensure that a demonstration is both complete and flawless, reinforcing good, safe practice. In fact, we often find that developing a script for a training film brings to light important details that are easily overlooked in face-to-face situations.
Another great advantage of video for teaching and training is that it can be made available for private viewing on a computer or mobile device, and can be integrated into e-learning packages. This provides a safe environment for trainees to watch a procedure or technique multiple times and without taking them away from clinical duties to attend training sessions.
Patients' engagement in their care and compliance with treatment are major factors in ensuring that they have good outcomes. That is why enhanced recovery programmes focus on encouraging patients to take steps to improve their lifestyle and to follow clinical guidance before, during and after a hospital stay or period of treatment. Video is the best way to put all the most important information into a single package, incorporating advice from all the professionals involved in their care, such as doctors, specialist nurses, dietitians, physiotherapists and occupational therapists. But video is also particularly powerful as a way to influence people's attitudes to their own care.
By including in the film the stories of existing and past patients you can evoke a sense of shared experience and a realisation that the journey they are about to embark upon has been travelled before. Seeing and hearing other people talking about how they faced and overcame challenges in managing and overcoming their disease is immensely reassuring and empowering for patients. And if only a few patients learn enough to avoid an extra day in hospital or a readmission for an avoidable complication, the cost and effort involved will be more than amply repaid. Here are a few examples:
Campaigns and promotions
Video is an important part of any fundraising campaign or publicity event. It can be used in live presentations, launches and events, presenting real-world evidence in a uniquely effective, self-contained format. The style can be adapted to the intended audience and the content can be repurposed for delivery via websites and social media to reach the right people and get their full attention.
Social media has become a major recruitment tool and video is a very influential medium to tell potential recruits all the great things about working in your institution. Large video screens draw attention at recruitment fairs and open days.