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Histopathology: Identity, Branding and Vehicle Graphics

Histopathology

The brief

Design, wayfinding signage, environmental and vehicle branding of Histopathology identity to new premises on the Cambridge Biomedical Campus and EV fleet.

To complement and enhance Histopathology's top-floor offices and lab space in the newly opened, contemporary Discovery 1000 premises. Directional signage and overall aesthetic of the branding to convey the department's identity, whilst harmonising with the buildings fabric and materiality palette.

Our solution

Fulfilment involved initial site visitations, full conceptual work, visualisations, presentations, and production and installation of all signage, environmental and vehicle graphics to new premises and vehicles.

histopathology
Site visits: initial site visitations during second fix stage to determine wayfinding requirements and graphical extent
histopathology
Concepts: mood board and establishing of initial identity
histopathology
Development: further options, iterations and conceptual refinement
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histopathology
Client visuals and presentations
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histopathology
histopathology
Vehicle Graphics: EV fleet branding livery finished results
histopathology
Installation, fitting, finished detail and results
histopathology

Absolutely fantastic ... beautiful and perfect ... so many positive comments about the graphics. Thank you so much for your creativity, patience and skill ... very much appreciated.

Sarah Martin - Histopathology